Efisiensi dan Inovasi Syarat Bagi UMKM Batik Untuk Bersaing Menghadapi Asean Economic Community 2015: Analisis di Kabupaten Semarang, Jawa Tengah, Indonesia

Edy, Dwi Kurniati (2014) Efisiensi dan Inovasi Syarat Bagi UMKM Batik Untuk Bersaing Menghadapi Asean Economic Community 2015: Analisis di Kabupaten Semarang, Jawa Tengah, Indonesia. Universitas Sumatera Utara, medan. ISBN 2407-0548

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Abstract

In order to face the Asean Economic Community in 2015, the Small and Medium Enterprises (SMEs) in batik industry is impossible rely solely on the ability of production which oriented on tradition as a local uniqueness source, subsidies and government assistance, but should have efficiency in the economic scale, having a competent quality resources in its field, independent and has a strong brand in the market. To face the ASEAN free market, entrepreneur’s factors in the batik industry have an important role to improve efficiency and business revenue in achieving a competitive advantage. This study analyzed the role of entrepreneurship in the production function and its effect on the batik industry revenue. The study was conducted by distributing questionnaires to 100 SMEs in the Semarang Regency. Sampling was conducted by a purposive sampling, while the analyze data using the stochastic frontier production functions and eterministic regression. The results found that the variable costs of labor, bahans and biaya tetaps have a significant influence on the value of production and revenue of batik SMEs, but price efficiency and economical efficiency is still low, it indicates that the advantage profit is not proportional to the cost incurred. In other side, the results of this study also found a positive relationship between entrepreneurs roles in supporting the efficiency. The role of entrepreneurship in product innovation, business alliances and marketing innovation has a positive impact on revenue of batik. The role of entrepreneurs in marketing innovation has the highest elasticity of the production and revenue of batik, and then followed by the role of entrepreneurs in new product innovation, especially in the price efficiency and economical efficiency.

Item Type:	Book
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis
Depositing User:	Prof.Dr. Edy Dwi Kurniati
Date Deposited:	04 Nov 2019 04:53
Last Modified:	03 May 2020 22:38
URI:	http://repository.undaris.ac.id/id/eprint/58

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