SEMINAR INTERNATIONAL THE 1 JOINT CONFERENCE UNIVERSITAS UBUDIYAH INDONESIA CYBER UNIVERSITY KAMI MEMIMPIN Official Website : www.uui.ac.id INDONESIA MALAYSIA BANGLADESH IRELAND INDONESIA-MALAYSIA- BANGLADESH-IRELAND (IJCIMBI) 2015

Edy, Dwi Kurniati (2015) SEMINAR INTERNATIONAL THE 1 JOINT CONFERENCE UNIVERSITAS UBUDIYAH INDONESIA CYBER UNIVERSITY KAMI MEMIMPIN Official Website : www.uui.ac.id INDONESIA MALAYSIA BANGLADESH IRELAND INDONESIA-MALAYSIA- BANGLADESH-IRELAND (IJCIMBI) 2015. Universitas Ubudiyah Indonesia, banda aceh. ISBN 2442 - 4676

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Abstract

In order to face the Asean Economic Community in 2015, the Small and Medium Enterprises (SMEs) in batik industry is impossible rely solely on the ability of production which oriented on tradition as a local uniqueness source, subsidies and government assistance, but should have efficiency in the economic scale, having a competent quality resources in its field, independent and has a strong brand in the market. To face the ASEAN free market, entrepreneur’s factors in the batik industry have an important role to improve efficiency and business revenue in achieving a competitive advantage. This study analyzed the role of entrepreneurship in the production function and its effect on the batik industry revenue. The study was conducted by distributing questionnaires to 100 SMEs in the Batik Centre of Solo, Pekalongan and Lasem (Rembang). Sampling was conducted by a purposive sampling, while the analyze data using the Deterministic Frontier statistics and regression the results found that the variable costs of labor, materials and overhead costs have a significant influence on the value of production and sale of batik SMEs, but price efficiency and economical efficiency is still low, it indicates that the advantage profit is not proportional to the cost incurred. In other side, the results of this study also found a positive relationship between entrepreneurs roles in supporting the efficiency. The role of entrepreneurship in product innovation, business alliances and marketing innovation has a positive impact on sales value of batik. The role of entrepreneurs in marketing innovation has the highest elasticity of the production and sale of batik, and then followed by the role of entrepreneurs in new product innovation, especially in the price efficiency and economical efficiency

Item Type: Book
Subjects: A General Works > AC Collections. Series. Collected works
Depositing User: Prof.Dr. Edy Dwi Kurniati
Date Deposited: 28 Apr 2020 08:13
Last Modified: 03 May 2020 10:45
URI: http://repository.undaris.ac.id/id/eprint/74

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