The Role of Entrepreneurship in the Production Function and its Effect on Revenue of Batik Industry in Central Java

Edy, Dwi Kurniati (2019) The Role of Entrepreneurship in the Production Function and its Effect on Revenue of Batik Industry in Central Java. The Role of Entrepreneurship in the Production Function and its Effect on Revenue of Batik Industry in Central Java. (Submitted)

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Abstract

In the long term, Micro, Small and Medium Enterprises (SMEs) in the batik industry to compete in the local market, the domestic and global markets not only rely on the ability of the tradition-oriented production as a source of local uniqueness, subsidies and government assistance, but should have an efficiency economies of scale, have a quality resource competent in their field, independently as well as having a strong brand in the local and global markets. In a competitive industry environment, entrepreneurs in the batik industry factors have an important role to improve the efficiency and revenue. This study analyzes the role of entrepreneurship in Production and their effect on the function of the batik industry. The study was conducted by distributing questionnaires to 100 SMEs Sentra Batik Solo, Pekalongan and Lasem (Rembang). Sampling was done by purposive sampling. Data analysis was performed using Statistical Frontier Deterministic and regression. The results found variable labor costs, raw material and overhead costs have a significant influence on the value of the production and sale of batik SMEs, but the price and the economic efficiency of more than 1. The economic efficiency and low prices showed gains are not worth the cost incurred. In addition, the results of this research also found a positive relationship between entrepreneurial role in supporting efficiency. The role of entrepreneurs in product innovation, business alliances and marketing innovation has a positive effect on the sales value of batik. The role of entrepreneurs in marketing innovation has the highest elasticity of the production and sale of batik, then just followed the role of entrepreneurs in product innovation, especially in prices and economic efficiency.

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: Prof.Dr. Edy Dwi Kurniati
Date Deposited: 11 Sep 2019 02:34
Last Modified: 02 May 2020 07:42
URI: http://repository.undaris.ac.id/id/eprint/46

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